We are not beach goers and I am a heavy sunblock user. But we were left in awe when we saw the clear and azure sea- never saw anything like this! The water was so cold that it took a lot of courage to plunge into the water.
The legendary pink sand occupies an incredibly small strip. If you tried hard enough, you will find it at the intersection between the sand and the sea. After a while, the focus shifted from looking for pink sand to just enjoying the play of light on water and taking dainty steps on the soft sand.
There was another area which had very shallow waters with considerably warmer waters. This is safer for children who have not learnt how to swim but would like to soak in the waters- 50 magnificent shades of blue!
To get here, it is around a one and a half hour plus drive from Chania. For such views, it is worth it even if you are not a beach-goer.